Question
Regarding the marketing plan of Aco Recycling reverse vending, do what follows: 3. Marketing strategy- product/service focus and goal setting: a. Stage of the product
Regarding the marketing plan of Aco Recycling reverse vending, do what follows: 3. Marketing strategy- product/service focus and goal setting: a. Stage of the product life cycle: In which phase of its lifecycle is the product? Explain your rationale and identify strategies they have adopted or need to do to extend their lifecycle or develop a new product. b. Segmentation: Outline your segmentation strategy/analysis and select the best target market(s) and explain related target market profile(s) (you may create new segments), including demographics, psychographics, behaviours, and geographical considerations. c. Differentiation and positioning: Position the product and review positioning statements to drive the marketing mix (you may reposition the brand). d. Marketing Objectives: Objectives can be behavioural (e.g., sales, market share, profit etc.) and/or attitudinal (increase in consumer attitudes, awareness, recall, liking, etc.), and they need to be SMART (Specific, Measurable, Attainable, Relevant and Timely).
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