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Regardless of how sales are measured, the basic unit of measurement is the 1sales transaction 2marketing objective 3performance standard 4marketing costs 5market share
Regardless of how sales are measured, the basic unit of measurement is the
1sales transaction
2marketing objective
3performance standard
4marketing costs
5market share
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
