Question
What four factors are considered in the importance-performance model? Note:You can select one or multiple answers -Changes in consumer segments over time -The relative importance
What four factors are considered in the importance-performance model? Note:You can select one or multiple answers
-Changes in consumer segments over time
-The relative importance of product benefits
-Product benefits
-Your firm's capability to satisfy consumer needs/benefits
-You competitor's ability to satisfy consumer needs/benefits
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
