Regardless of whether you are with a public or private firm, your primary goal should be value creation- making your firm more valuable. Value creation can involve increasing revenue, decreasing costs, improving working capital management, and investing more effectively. Investing in positive net present value projects can also create value. Essentially, anything that positively impacts growth prospects or mitigates risk helps to create value. For the discussion forum this week, discuss what activities you can implement in your current organization or future firm that you hope to work for in being able to help create value. What are some things that you may look to avoid? What are some items that you want to remember from text/ discussions/ learnings throughout this class that you can implement in your firm to continue to add sustainable value?