Regardless of which generic strategy is chosen and implemented, a company's likely success in sustaining a competitive edge depends on

Multiple Choice

establishing a central theme for how the company will endeavor to outcompete its rivals and engage complementors with cooperative strategies.

establishing a central theme for how the company will endeavor to outcompete its rivals and engage complementors with cooperative strategies.

defining its differences in terms of product line, production emphasis, location, joint ventures, and strategic alliances.

having resources and capabilities that rivals have trouble duplicating and for which there are no good substitutes.

defining its differences in terms of marketing emphasis, strategic group intracompetition, and the means of maintaining strategy.