rematch the scenarios below to the aim of advertising that illustrates.

such a profile. An online travel agency is creating an advertising campaign in which it emphasizes its main competitive advantages: its low prices relative to competitors, opportunity to do personalized searches, and a good rewards program. This way, the online travel agency is hoping to win market share from competitors. A major U.S.-based airline designs a major advertising campaign to be run by local TV stations in the cities where the airline has major hubs. While other competing airlines serve those cities, they do not have an extensive presence. The campaign focuses on encouraging customers to travel anywhere for summer