Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Report: In-depth Interview - Group (25%) Due Date: Submit word document/pdf in Dropbox by 11.59 pm on Friday, 30 November 2022 Instructions: Group Assignment

image text in transcribed

Report: In-depth Interview - Group (25%) Due Date: Submit word document/pdf in Dropbox by 11.59 pm on Friday, 30 November 2022 Instructions: Group Assignment - not more than 2 students in one group This assignment carries 25% weight in your final grade. You will need to submit a word document/pdf for this assignment. No hardcopy needed. What to do? (Evaluation Criteria): You have to conduct two in-depth interviews: 1. Recruit 2 professionals from marketing communications and brand management. You will interview them individually. You can build contacts through LinkedIn. 2. Topic: Skills required to succeed in the Marketing Communications field 3. Develop questions: The interview should focus on asking them about skills (soft skills as well as technical skills) required to be successful in marketing communications field. Develop a few questions related to the same (minimum 10 questions). 4. Interview Participants: You may need to take notes because you have to include findings in your report. 5. Prepare a Report: The report should include the following: Research Topic Description (Describe your topic and Research question) - 2 points Research Objectives - 3 points Research Design (Should include: Description of Data Collection Methods, Respondents' Background & Information, Why this Respondent was Chosen, Interview Set-Up) - 5 points

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Essentials Of Business Research Methods

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

4th Edition

0367196182, 978-0367196189

More Books

Students also viewed these Business Communication questions

Question

Identify the pros and cons of employee drug testing. p-968

Answered: 1 week ago