report which includes the following:

• importance of website analytics through an executive summary focused on how best to use Google Analytics to track metrics that align with business goals.
• Analyze paid search campaign results in the supplied spreadsheet and summarize insights, optimization recommendations, and trend identification.
• Conclude the report.
• importantance of track digital marketing campaigns and ensuing website traffic for Costa's using Google Analytics?
• What are some key metrics to track? How do you turn that data into actionable decisions?