Report

You need to select an organisation thatoperates in Australia.A list of suggested organisations has been provided below

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After selecting one organisation from the list provided, you will need to

visit the organisation's website/social media pages,

review their communication,

analyse the product/service on the communication, the message, the objectives and

targeted audience

Identify the different media channels they are using; evaluate their choice and measure success explain in a report for the CEO (your teacher) and the relevant stakeholders using the template provided to get their feedback

Report template:

1 - Executive summary

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2 - Table of Content

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3 - Introduction

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The introduction section must also include the following

Name of the company

Company location

Type of business

Ownership, if applicable, when founded ie. date established

Mission & Vision of the company

Main products offered

Their positioning and their performance in the market (how are they performing

against their main competitors, example use details such as market share if available). Explain the above details .>>

4 -Organisation communication analysis

4.1 - The product/service communicated.

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Product type a. Quality b. Key benefits c. Differentiation - Explain what makes this product different from other competitors

or in other words why would customers choose to buy this product and not the competition's product?>>

4.2 - Analyse the communication by identifying the main message the purpose/ objectives and target audience

a. Add a screenshot of the communication being analysed Explain the key message in terms of:

1.What is the objective behind the choice of this content 2.Explain why the organisation decided to use this content? 3.Is there any expected consumer reaction? 4.How does it fit with the brand? 5.Evaluate if the content is effective - success measures (hint: is there any positive/

negative customer feedback?)

6.What is the slogan/ message

5 - Describe the target audience

Visit the Australian Bureau of Statisticshttps://www.abs.gov.au/to identify how large the target audience is in Australia (hint: how many Australians within the age group you have specified)

Complete the table below

Demographic: Age, gender, income

Psychographic: Lifestyle, key interest, and hobbies

Geographic: Which cities/states mainly

Behavioural:

6 - With respect to marketing communication mix answer the following questions:

1 What is the communication mix used by the organisation? List the channels used (at least 3)

2 What are the key characteristics of each of these 3 channels?

3 List the advantages & disadvantages of using these channels

4 How would you measure the success of these media channels?

5 What are the legislations relevant to these specific channels?

Conclusion

Provide your point of view whether or not current communication has been successful using some of the success measures (customer feedback, engagement, sales,...)