REPORTS Next, you will need to look at some key results and performance indicators You will want to click on the REPORTS button on the bottom right hand side of the simulation and a new screen with tabs will appear each with a lot of important information to review To help you better understand and interpret the information in these reports, please review the MKTG 1010 Simulation Help Video at the bottom of this page and or these tutorial tips and resources Did anyone else target the same segment as you If so, did they make more money than you To determine this, click on the CASH FLOWS tab, click turn 9 and look at Final Balance In the KPI tab, look at the first 6 measures (characteristics score, features score, average appeal score, price score, message score, and interest level there include the measurements used to determine your Customer Satisfaction Score, which is what determines your overall grade in the simulation) and answer the following On which scores did you perform better than your competitors On which scores did competitors perform better than you Using the information from the simulation, please analyze these results and try to determine why you received these results Be sure to use the video and tips referenced above for further explanation REPORTS REPORTS REPORTS REPORTS

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REPORTS Next, you will need to look at some key results and performance indicators. You will want to click on the REPORTS button on the

REPORTS

Next, you will need to look at some key results and performance indicators. You will want to click on the REPORTS button on the bottom right-hand side of the simulation and a new screen with tabs will appear - each with a lot of important information to review: To help you better understand and interpret the information in these reports, please review the MKTG 1010 Simulation Help Video at the bottom of this page and/or these tutorial tips and resources.

Did anyone else target the same segment as you? If so, did they make more money than you? To determine this, click on the CASH FLOWS tab, click turn 9 and look at Final Balance.
In the KPI tab, look at the first 6 measures (characteristics score, features score, average appeal score, price score, message score, and interest level - there include the measurements used to determine your Customer Satisfaction Score, which is what determines your overall grade in the simulation) and answer the following:
- On which scores did you perform better than your competitors?
- On which scores did competitors perform better than you?
- Using the information from the simulation, please analyze these results and try to determine why you received these results. Be sure to use the video and tips referenced above for further explanation.

REPORTS REPORTS REPORTS REPORTS