Requesting a GoVenture Simulation Debrief In addition to the draft strategic plan, you are required to submit a 10-page maximum paper discussing their strategic plan. It must contain, at a minimum, the following topic areas: Discuss the original strategy, the plan and original financial targets Identify issues related to the original strategy and underlying assumptions o Stakeholders o Key Assumptions o Strategy with Potential / Desired Outcomes What occurred in subsequent decision rounds did you have to modify your approach or assumptions and why/why not? Financial Debriefing did you achieve your financial goals and why/why not?

Just a copy :

GoVenture CEO 3-Year Strategic Plan Draft

Name of the company: GE Smart Pill Economical

Business: IT based healthcare company

Strategic Vision: The Company intends to develop healthcare sector by providing easy solutions to its customers by making use of Digital Technology. GE Small Pill Economical will develop a mobile app with following functions:

Keeps a database of your health statistics like your weight, height, heart rate, sugar level, diseases, etc.

It will be sync-able to health devices like a Fit bit.

It will indicate a possible deterioration in health is making use of past data of the user and suggest a nearby doctor.

It will help you manage your medicines, buy medicines online, find information about the medicines, get medicines prescribed by the doctors associated.

The company will make a full fledged launch in key cities of the United States initially. In the second year, we will aim to expand into the whole US. Depending on our success, we will consider other developed countries and emerging markets.

Initially, our app will be free, and then we will start charging in subsequent years.

2018 2019 2020

Cost of app 0 1 1.5

Target customers 1 million 5 million 20 million

Revenue 0 $ 5m $ 30m

Cost (Wages) ($ 2m) ($ 4m) ($ 10m)

EBIT ($ 2m) $ 1m $ 20m

Interest @10% ($ 0.1m) ($ 0.3m) ($ 0.3m)

EBT ($ 2.1m) $ 0.7m $ 19.7m

Tax @25% 0 $ 0.175m $ 4.925m

EAT ($ 2.1m) $ 0.525m $ 14.775m

The income statement shows how the profit is increasing over the years. Initially, the company will go for VC funding of $ 2m and debt of $ 1m. In subsequent years, cash flows alone will be able to support company's operations since costs are next to negligible. It's only the cost incurred on app developers and management team.

P.S: Also, since the company is new and expenses are minimal, it does not make sense to go public so early.