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Required information Airbnb in 2 0 2 0 This case will introduce you to the sharing economy. In it , you will compare and contrast
Required information
Airbnb in
This case will introduce you to the sharing economy. In it you will compare and contrast Airbnb's business model with traditional models employed by bed and breakfast and hotel chain operators. Airbnb faces continuing challenges, and while it continues to demonstrate a growth trajectory that could result in an IPO. Airbnb will need to develop new strategic approaches to build out its model and surmount competitive forces.
Before completing these exercises, be sure to read the Airbnb case.
What are the general strengths and weaknesses of large hotel chains such as Marriott and Hilton, bed and breakfasts, and Airbnb? Explain how you would compare and contrast those businesses.
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