Required Information Netflix's 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers The market for online viewing of all types of entertainment programs has been in a state of rapid flux during most of the past two years, and Netflix is driving hard to win a commanding leadership position in most all countries across the world in streaming movies, TV shows, and original content to subscribers. Before completing these exercises, be sure to read the Netflix case. What factors are acting to intensify/weaken rivalry in the subscription video-on-demand industry? Select "yes" for those statements below that are accurate and choose "no" for those that are not. Amazon Prime, YouTube, HBO Max, Viacom-CBS, Disney+/Hulu/ESPN, Apple+, Hulu and other rivals are exerting tremendous competitive pressure on Netflix to maintain its pace as the creator of "must-watch" on-demand content. (Click to select) The battle for sales revenues and market shares is becoming increasingly contested and seems destined to become more fierce. (Click to select) Rivalry is centered on two main factors: price and breadth of selection; providers with the largest content library will most likely have the most subscribers. (Click to select) Rivalry is centered on cost to viewer, breadth of selection, ease of browsing, advertising & promotion, and power of brand name. (Click to select) Rivalry among subscription-based providers of streamed video content is a moderate competitive force that is likely to intensify in the years ahead. (Click to select) Rivalry is likely to increase as a growing number of individuals/households gain access to affordable high-speed Internet service and the ability to watch streamed content on any Internet-connected device, especially mobile phones. (Click to select) Rivalry will decrease as the product offerings of rivals become more standardized. (Click to select) Rivalry is centered on cost to viewer and power of brand name. (Click to select)