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SB (Algo) The market price for a product has been ...

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The market price for a product has been $70 per unit, but competitive pressures have reduced the market price to $66. The firm manufactures 16,500 of these products per year at a manufacturing cost of $48 per unit (including $26 fixed cost and $22 variable cost per unit). Other selling and administrative costs for the product are $5 per unit.

Brief Exercise 13-22 (Algo) The firm ignores competitive prices [LO 13-4]

The firm ignores competitive prices because it has a differentiated product. It uses life-cycle cost-based pricing with a 24% markup. What is the firms price? (Round your answer to 2 decimal places.)