Required information The following informatien applles to the questions displayed below] Ranec, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices - one in Chicago and one in Minneapolis, The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Assume that Minneapolis' sales by major market are: The company would like to initiote an intensive advertising campaign in one of the two market sepments during the next month. The campalgn would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000 or increase sales in the Dental maket by $35,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company s profits increase (decrease) if it implemented the odvertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign