! Required information [The following information applies to the questions displayed below.) The market price for a product has been $69 per unit, but competitive pressures have reduced the market price to $65. The firm manufactures 20,000 of these products per year at a manufacturing cost of $56 per unit (including $36 fixed cost and $20 variable cost per unit). Other selling and administrative costs for the product are $10 per unit. The firm ignores competitive prices because it has a differentiated product. It uses life-cycle cost-based pricing with a 11% markup. What is the firm's price? (Round your answer to 2 decimal places.) Firm's price per unit