Required Texts Rothaermel, Frank T. Strategic Management, Mc Graw Hill, 2021. ISBN-13 978-1- 260-571233,

CASE STUDY - 2 Objective: Exploring Business Strategies that bring competitive advantage for success. Understanding the potential three strategic options undertaken at a business level and linking to the selected companies' strategies to review their success and shortfall: a) Differentiation Strategy b) Cost Leadership Strategy, and c) Blue-Ocean Strategy. I. Required: a) Select two currently existing US companies, one taking the differentiation strategy direction and the other on the cost leadership strategy direction. b) Provide a review of each company to answer the following case questions: i. High-level background information about the companies. ii. Specific steps the companies took to implement the strategy they selected and how that strategy provided them a competitive advantage. iii. What are the areas the companies demonstrated success and the areas they are struggling?