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REQUIREMENT Choose a hotel operating in Malaysia. Discuss the benefits and importance of building long terms relationships with customers. Evaluate the customer loyalty program that
REQUIREMENT Choose a hotel operating in Malaysia. Discuss the benefits and importance of building long terms relationships with customers. Evaluate the customer loyalty program that the hotel has in terms of implementing long-term relationships with customers. Based on your evaluation, provide recommendations on how the hotel can improve its customer
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Hospitality An Introduction
Authors: Robert A Brymer, Misty M Johanson
14th Edition
0757588638, 9780757588631
