Requirements:Country Research and Analysis -

You are a marketing consultant in your home country, region or city.(IBADAN NIGERIA)You have been hired by a Consumer Packaged Goods company based in Toronto to research what they believe to be an attractive market in your home country, region or cityfor the launch of a new personal skin care product for women.

The product's general formulation contains moisturizing properties. In addition it could have SPF properties and it could also be adapted to contain skin lightening or darkening properties.

Specifically, their prospective target isyourhome state, province or major metropolitan area. Examples: Tehran, Iran;Shanghai, China; Greater Toronto Area (GTA), Ontario, Canada; Chennai, Tami Nadu, India; So Paulo,

Your task is to develop an analysis and prepare a written report on the following parameters:

• Attractiveness of the market including an overview and discussion of - the best segments/targets, related literacy and education levels, media sources and general economic conditions.
• In addition you willfocus should be on culture and its impact on buying behaviour -including, relevant insights into history, geography, climate social institutions, art, music, folklore andbeliefsystems

The report must have an introduction body and supported conclusion to enter the market or not including, a description of the target market and any product adaptations that you believe the company would have to make.