Research a company that has diversified its business by either adding a new product/service or entering into a new market or line of business.

Please use Apple, thank you.

Step 1:Assess long-term attractiveness of each industry in which the firm has a business

Step 2:Assess competitive strength of each of the firm's business units

Step 3:Evaluate competitive advantage potential of cross-businessstrategic fits among the various business units

Step 4:Check whether firm's resources fit requirements of its presentbusinesses

Step 5:Rank performance prospects of businesses and determinepriority for resource allocation

Step 6:Craft new strategic moves to improve overall companyperformance