Research a company that has diversified its business by either adding a new product/service or entering into a new market or line of business. Use the three tests on Page 172 of Chapter 8, and the six steps for evaluating a diversified companys strategy and improving its performance starting on page 182 of Chapter 8, to evaluate your company. (2020 Version)

1. The industry attractiveness test.
2. The cost-of-entry test.
3. The better-off test.
4. Assessing the attractiveness of the industries the company has diversified into, both individually and as a group.
5. Assessing the competitive strength of the companys business units and drawing a nine-cell matrixto simultaneously portray the industry attractiveness and competitive strength of each of the business units.
6. Evaluating the competitive value of cross-business strategic fits along the value chains of the companys various business units.
7. Checking whether the firms resources fit the requirements of its present business lineup.
8. Ranking the performance prospects of the businesses from best to worst and determining what the corporate parents priorities should be in allocating resources to its various businesses.
9. Crafting new strategic moves to improve overall corporate performance.