Research and analyse the Social CRM strategies of the Zara brand.  Research and analyse the Social CRM strategies of the Zara brand.  Apply knowledge of CRM theories and concepts attained in the topics of Social CRM Basics, Understanding Social Customer Behaviour, Strategic Approach Towards Social CRM, Effective Social CRM Implementation and Social Media Monitoring for Customer Insights to solve a real-life business problem.

Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world's largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution, and sales through our extensive retail network. Zara's Mission Statement In brief, Zara's statement is "to give customers what they want and get it to them faster than anyone else." An effective mission statement is clear and concise, and Zara's mission statement meets both criteria. Furthermore, Zara's success in the apparel industry can be attributed to the simplicity and directness of this statement. Zara's Vision Statement The Zara vision statement is "to contribute to the sustainable development of society and that of the environment with which we interact." A company's vision statement reflects its long-term goals and how it sees itself in the distant future. Like its mission statement, the Zara vision statement is clear and concise, and it also reveals a side of the fashion brand that we need to see while we are buying its clothes readily. In addition, the statement shows how the company prioritises society and the environment more than it does sales and profits. They have three outlets in Singapore, Zara lon Orchard Store, Zara at 313 Orchard Road and Zara at 40 Telok Blangah Rise. In addition, the company have 7 Social Media platform. Namely, TikTok, Instagram, Facebook, Twitter, Pinterest, Youtube and Spotify.