The video looks at the history of Variety magazine and the challenges it currently faces as it tries to compete against rivals on the Internet. Variety has existed since 1905. It started out covering vaudeville, and when the movie business moved West, it did as well. For the past century, it has featured news on entertainment and reviews. However, with the onset of digital Variety subscribers have dropped significantly as more and more readers turn to the Internet. Sharon Waxman reporter and editor-in-chief of the online news organization The Wrap, believes print media is dying. The editor-in-chief of Variety, however, believes it is not over yet. He claims that when the television came out people believed movies would disappear, but they did not. Variety is also looking into digital ways that it can reach readers and remain relevant. After watching the chapter-opening video, answer the questions, and submit your answer to the assignment submission folder. . Questions 1. Other than being instantly recognizable, how can a logo demonstrate a brand or company's personality? Explain and give examples. 2. Does logo design change in the digital age? Explain. 3. What do you make of the argument that good logo design should always begin in black and white before thinking about how a logo might look in color? Is this philosophy consistent with the preferences of millennials and younger consumers? Explain.