Research Intergrated Marketing Communications (IMC) and discuss whether this strategy can be implemented in a small business such as a local restaurant. Your textbook provides examples as to how Campbell's soup and Fed Ex use IMC. It seems like IMC is a "hot" concept right now, but will it work for a small business???

1. Conduct research and provide your researched fact based answer with examples as to why or why not this would work for a local restaurant that has been in business for over 15 years. You are a marketing consulatant and this local restaurant that has suffered and continues to suffer from the catastropic effects of COVID needs your help. Will you put together a IMC package? Explain in detail why or why not. Cite your resources for this discussion.2

a. If you put together an IMC package what would you include in the package? Explain and give examples2 b. If you decided that IMC is not appropriate for a small business such as a restaurant, how would you promote the business? Give examples.

3. Analyze the main post from three of your classmates, and provide constructive feedback regarding his/her decision.