Research Method in Business

Select any one of the following constructs:

Education

Income

Age

1.Create one categorical (nominal or ordinal) level question for the construct you have chosen. Make sure your response categories are mutually exclusive and collectively exhaustive.

2.Create one metric (interval or ratio) level question for the construct you have chosen. Make sure your response categories are mutually exclusive and collectively exhaustive.

3.If you were using the question you have created in a survey, which question (categorical or metric) would you choose? Explain your reasoning.

4.What are the negatives of your choice in #3?

Question 2

Select any one of the following constructs:

Brand loyalty to Crest toothpaste

Job satisfaction in your company

Brand awareness of Noom, a weight loss program

In- flight service in any domestic airline (pick any airline brand)

1.Make a multi item scale (minimum of 3 items) to measure your construct.

2.Critique your scale. Explain what it may not be measuring and therefore, how it can be improved.

Question 3

Continuing with the construct you chose for Question 2:

The questions that you created in Question 2 are survey questions.

1.What alternative design (experiment/observation/other qualitative approach) would you suggest to measure the same construct?

Which do you think is a better design? Survey or the alternative design you have proposed in #1 above? Explain your reasoning

QUESTION 3

Continuing with the construct you chose for Question 2:

The questions that you created in Question 2 are survey questions.

1. What alternative design (experiment/observation/other qualitative approach) would you suggest to measure the same construct?
2. Which do you think is a better design? Survey or the alternative design you have proposed in #1 above? Explain your reasoning.