Research more on one of the analytics applications mentioned in the Souza (2014) reading (see Tables 3-6). Comment on this analytics program explaining issue(s) you think was/was not strategically/operationally sound, in light of the unit's reading(s).

As the discussion unfolds, suggest ways to mitigate the downfalls of data analytics applications in the different examples and in general.

Link to Souza Article (May Need to Purchase): https://econpapers.repec.org/article/eeebushor/v_3a57_3ay_3a2014_3ai_3a5_3ap_3a595-605.htm