Research on platforms like Salesforce's Work.com and similar products suggests that real$-$time, web$-$based performance reviews offer numerous advantages. These include heightened employee engagement, enhanced performance, and improved communication between staff and supervisors. Immediate feedback facilitates quicker adjustments and skill enhancement. Nonetheless, there are potential drawbacks, such as excessive dependence on technology and the necessity for a strong feedback culture. Moreover, some individuals may feel overwhelmed by constant feedback. In conclusion, while online approaches can benefit both employers and employees, they should be introduced thoughtfully alongside other performance management strategies. Staying abreast of technological advancements and performance management tools will be essential for maximizing their effectiveness in motivating the workforce.

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