Research Question: How can Lily AI effectively balance the need for personalized recommendation accuracy in matching online shoppers to merchandise with considerations of user privacy, fairness, trust, and regulatory compliance?

User Experience and Customer Satisfaction

A$.$ Dilemma: Balancing algorithmic accuracy with user preferences and satisfaction

B$.$ Conflict: Optimizing for personalized recommendations vs$.$ avoiding filter bubbles and echo chambers

C$.$ Strategies for enhancing user experience and satisfaction on Lily AI's platform