Research question is "What effect does the characteristics of fast-moving consumer goods packaging have onconsumer buying behaviour?"

A questionnaire is to be done to determine causal approach between the independent variables being (colour, graphic design, size, shape, and printed information) and the dependent variable being the consumers' purchase decision.

The questionnaire includes some questions which are Yes/No, and Category questions but the majority are Ordinal Rating Scales scales of (1-5) and (strongly agree, agree, etc..).

What are the data analysis steps one should take using SPSS?

The answer focuses on finding the causality by using ordinal rating scales.