Research the selected company$$s annual report to gain insight into their core ethos and recent business initiatives.

Part II: Market Research $($Uber$)$

From your research, create a customer profile of Uber including the following considerations:

$1.$ Market Segmentation

Demographics $[$i$.$e$.$ age, gender, ethnicity etc.$]$ Ch$.01$

Psychographics $[$lifestyle profile, product$-$specific profile, general lifestyle segment, product$-$specific segment, AIO, VALS, LOV, Conscientious consumerism $($LOHAS$)]$ Ch$.06$

Elaboration Likelihood Model of Persuasion $[$high involvement vs$.$ low involvement consumers$]$ Ch$.08$