Research your industry and find common ratios significant to your industry. What are they and what are they telling you about your industry? Be specific as to the ratios relevant to your industry and what are the industry averages for those ratios. This will require significant research on your part, so please start on this early.

 

It was once unimaginable or unbelievable to date a stranger you met online, and almost everyone frowned at it even. However, today millennials are in charge and leading the transformation of the dating industry, making dating online universally acceptable. Therefore, I would like to start an online dating business called ToDatin. My inspiration to start dating is the January 2018 research by Statista survey which reveals that over 12% of people aged between 18 and 29 admit to being in a relationship with a partner they met online. Such research is made concrete by the fact that, at the moment, we have over 1500 dating apps and websites that aim at having young individuals as their customers and matching them with one another(Hu, Gui, Hu, Zeng, & Wu, 2019). However, according to my research, these apps and websites are so expensive for every interested individual to join(Shaheen, Henley, McKenna, Hoang, & Abdulwahab, 2022). Despite having a long history, match marking is now thriving at its phase and moment. The matchmaking business is in a dating industry dominated by apps and Websites, most from the U.S., which now turns out to be the biggest players.