respected service brand.

Hilton Hotels Corporation

Our vision is to be the first choice of the world's travelers. Hilton intends to build on the rich heritage and strength of our brands by$.$

Consistently delighting our customers

Investing in our team members

Delivering innovative products and services

Continuously improving performance

Increasing shareholder value

Creating a culture of pride

Strengthening the loyalty of our constituents

MasterCard

A world beyond cash.

BASF

We are "The Chemical Company" successfully operating in all major markets.

Our customers view BASF as their partner of choice.

Our innovative products, intelligent solutions and services make us the most competent worlawide supplier in the chemical industry.

We generate a high return on assets.

We strive for sustainable development.

We weicome change as an opportunity.

We$,$ the employees of BASF, together ensure our success.

Sources: Company websites and annual reports.

What are the effective elements and shortcomings of Hilton Hotels Corporation's vision statement?