Respond to the classmate "Jamais" post. Should you support your answer with a marketing journal and a biblical principle or verse?

Jamie Bats Itelatimishi: Marketing and 'Erery Good Endeamr' llisrassiorl 1 . l/Wry has more progress been made on customer value differentiation than on customer needs offferenirarian? Companies face difficult decisions when determining how to compete in cunent and prospective markets. \"Markets have become highly competitive and turbulent and are constantly changing\" and as a result, market conditions are constantly moving from simple to complex and from stable to dynamic Wet al., 201 'i , p.1 270). The needs and desires of customers are constantly changing at a rapid pace and companies processes are not nimble enough to be able to shift availability of products as quickly as the needs and desires of customers changes. To satisfy customers, first their needs have desires must be Identified and then that information_ be transformed into specific characteristics of the service or product (Huertaerarc mrSegura, 2009). Therefore, We; et al., 2011, p.1270) explains that as a result. companies are directing their efforts from products to serVices with a focus on "customer centricity and innovativeness," Research has found that "the relationship between market orientation and firm effectiveness (relative product quality, new product success, and customer retention) is much stronger in segmented markets (with high customer "value" differentiation but low product differentiation) compared to commodity markets (Pelham,A.,1997,p.291) Pelham (1997') goes onto explain that this could bedue to how difficult itis for a company to understand and satisfy verydifferent, wideranging, customer needs Morgan (2021) found that customer service is one of the biggest competitive advantages that a company can have, over product selection and price. Z. is it possible to meet ind} vidua/ needs? Is it feasible? Can you describe three examples where it has been protable? It is possible for companies to meet individual needs; however, it is not typically the most feasible business model for most segments. mm et al. (201 9. p.75) explains that "due to the emerging importance of managing the needs of individual customers in supply chains," customer orientation has become a critical measure of success for companies However, there are examples of success for companies that meet customer's individualized needs. Walsack (2019) gives examples of such business modelsthat have been successful are: 1) customized personal care such as Care/of vitamins and Functionfof hair products, '2) personalized stylist picked wardrobes such as Stitch Fix and, 3) lifestyle focused meal delivery kits such as HelloFresh and Home Chef. Each of me companies customize their product to their customers specific needs The customer completely drives how the final product is made by being able to select customized options based on their specific needs and wants. 3. For each ofthe followrhgproduct categories name a branded example, then hypothesrze about how you 1711th caregon'ze customers by their rfferenr needs: 1. Automotive 7 Subaru 2. Airlines JetBlue 3. Personal Care (cosmetics, deodorant, toothpaste, etc.) a Secret 4. Hotels * Sandals Regardless of the good being delivered (i,e., either product or service), to categorize customers by their different needs the first step isto identify their needs and desires. However, the immediate needs and desires of the customers are not sufficient to meet. a company needs to understand both immediate and future needs and desires of the customers so they can meet the immediate demands while predicting and forecasting how to meet future demands. In addition, it is important to understand the difference in quality factors and design characteristics in every product andfor service that is offered. According to Huertaerarcia 84 Consolacioanegura (2009, p.11 6), quality factors are vague descriptions of consumer requirements that have been collected through a \"sophisticated market study or from the interpretationsthat a multidisciplinaryteam has arrived at in a brainstorming session"whereas design characteristics are "definitive specifications that are very concrete and previse, stating exactly what is needed and how much, the creation process, the tools and equipment required, thetime, the final result and so on.\" There are two primary ways to obtain this kind of data' 1) asking the customer directly or 2) deducing the information from other sources (i.e., surveys). Once the data is collected and properly analyzed, then the customers can then be categorized by their needs. Then decisions can start being made to accommodate the various customer groups, According to Keller (2014, p.27728) the "workrobsessed mindas in our Western culturetends to look at everything in terms of efficiency, value and speed." Keller (2014) goes on to state that we have been warned against valuing things only for their utility because things have also been allowed to be attractive to us. Genesis 2:? says "Then the Lord God formed man from dust of the ground. He breathed the breath of life into the man's nostrils, and the man became a living person.\" As a result of man becoming a livmg person, each man has their own individual thoughts and preferences and capabilities of decision making. Therefore, a Subaru and another vehicle can both succes fully get an individual oreven a group of peoplefrom point Ato point B, be preferable for the dr ng terra' , get good gas milage, etc. However, assuming that another vehicle of similar size and capaci is cheaper than the comparable Subaru, why would someone still choose to pay more for a Subaru? A few possibilities come to mind immediately including brand loyalty, economic status, customer values, preference on appearance, etc. Just has each individual is unique in their preferences and needs and make the decisions about products and services that best fulfill those preferences and needs