Question
respond to the following either agreeing or disagreeing Best Buy, as the largest electronics retailer in America, has not always had such a strong position
respond to the following either agreeing or disagreeing
Best Buy, as the largest electronics retailer in America, has not always had such a strong position in the marketplace. As recently as 2012, Best Buy was beginning to lose money and many wondered if Best Buy could remain in business. The thought process in 2012 indicated that the big box retailers like Best Buy would go extinct, like the dinosaurs did. Their main rival being the online retailers, namely Amazon, represented the future. (Downes, 2012)
Fast forward to today and Best Buy has indeed survived the last 8 years of stiff competition. This is largely due to Best Buy's wonderful customer service and their best-cost provider strategy. The best-cost provider strategy seeks to increase the value given to customers by satisfying the buyer's expectations while simultaneously exceeding their expectations regarding pricing. This is where their wonderful employees really shine. Best Buy doesn't pay their people a commission, as some other electronics retailers do. This allows Best Buy employees to really focus on the customer and seek to exceed their expectations.
Best Buy provides world class training to their associates, with regards to product knowledge and feature presentations. Every time you walk into a Best Buy, you are greeted and helped by a friendly associate knowledgeable about the products offered.
My wife used to work for Best Buy when she was in college. She still to this day, many days later I might add, says that Best Buy was the best job she ever had. She really enjoyed the atmosphere that Best Buy provided for her as a college student. They offered her full medical and dental benefits as a full time employee. They also offered her college tuition reimbursement once she had been an employee over a year. The only reason she left the company after several years was because the hourly pay for a retail, front line employee, was not enough to support her lifestyle. However, she enjoyed contributing to their best-cost provider strategy all of the days she worked there.
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