Question
Respond to the following in a minimum of 175 words: Identify a product in your house with a package that offers a functional advantage. Describe
Respond to the following in a minimum of 175 words:
Identify a product in your house with a package that offers a functional advantage. Describe the product and package. Does this package offer a competitive advantage to its product? Discuss the pros and cons of packaging and packaging elements you now notice after reading this chapter.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
