Respond to the following in a minimum of 175 words: When conducting research, marketers typically learn that consumers are highly complex individuals. They are subject to a variety of psychological and social needs. These needs are apart from their more basic functional needs. Marketers also discovered that the needs and priorities of different consumer segments differ dramatically. Objectives of a company should be to target different products and services to different market segments in order to better satisfy their different needs. However, there are many businesses and organizations today that do not follow this advice. Some seem to take the "ready, fire, aim" approach. Can you share any recent examples?