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Respond to the following question: Consider the Business Application Recent Experiences with Zero - Based Budgeting. According to the Application, the company Kraft - Heinz

Respond to the following question: Consider the Business Application "Recent Experiences with Zero

-

Based Budgeting." According to the Application, the company Kraft

-

Heinz intends to keep using zero

-

based budgeting while other firms in the same industry are dropping it

.

What might lead one firm to drop zero

-

based budgeting even though others continue to use it

?

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