Respond to this peer post about how you agree that this brand has done a great job of delivering a message through transmedia outlets and explain. When I think of companies that have exceptionally delivered messages using transmedia outputs, one of the first that come to mind is naturally one of the most well-known in the world, which is Apple with their iPhone advertising campaigns. How Apple Interests I have possessed an Apple handheld device for over a decade, starting with an iPod touch before buying my first iPhone (the old 5c) in 2014. Thinking back to before I first bought one, I remember seeing TV commercials and billboards from Apple, inviting their users to use their devices to embrace their creative side using the apps that they offered on them. Whether it was exhibiting what their cameras are capable of, or creating music using GarageBand, their advertisements showcased what they had to offer, and they drew the interest of many who wanted to see for themselves. Year after year, Apple uses their technology to draw interest from potential consumers who may want to take advantage of it in their daily lives. How Apple Instructs While they use more traditional mediums such as TV commercials and billboards to draw interest, much of how they instruct comes from the content created on their website when potential customers are seeking more information on their products. It is there where they are welcome to browse their catalog of products and models, which Apple has strategically built in a very user-friendly way. Choosing an iPhone model and scrolling down to see details is a seamless experience that immerses viewers, explaining what it has to offer using text and accompanying visuals. If they wish to compare models, they allow you to do so in a way that is concise and easy to follow. How Apple Involves I personally believe that this is an area where Apple lacks, relative to the other components of transmedia content. However, they have made a habit of featuring work from iPhone users in their commercials and billboards. Much of the scenic photography that they use to exhibit their camera capabilities are submitted by users, with the tagline 'shot on iPhone' often accompanying these photos. They involve their consumers by allowing them to showcase their creative content on significantly bigger platforms, benefitting both sides in the process. There is also a sense of community that is evoked between iPhone users, and the Apple Store is the best example of this in action, with a laid-back atmosphere, welcoming customer service, and they even offer in-store seminars to educate customers on how to use their devices. How Apple Inspires Apple's advertising campaigns for their products, including iPhones, share a common theme of the power to create. They show what their technology is fully capable of in their devices, inviting and challenging users to use iPhones to their full capabilities. They have mastered the art of transmedia marketing, using multiple outlets to build a community of loyal followers. Although their technology may not be as innovative as their competition, they have become culturally engrained to the point where people, myself included, would rather own one of their phones despite this.