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Results of a recent study reveal insights on perceptions and attitudes toward mobileshopping. The study results show that 2 6 % of consumers indicate that

Results of a recent study reveal insights on perceptions and attitudes toward mobileshopping. The study results show that 26% of consumers indicate that in-app recommendations would drive them to add more items to their cart and that 35% would spend more time in the app. But shopper priorities change the moment they need help; they expect to get it immediately and effortlessly. If forced to stop what they're doing and leave the app to get help, 1 out of 4 shoppers would likely not make a purchase with the brand at all. The research is based on an online survey with a sample of 1,500 U.S. adults who have made purchases via their mobile device. Complete parts(a) through(d) below.
b. Describe the sample that was collected.

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