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Results of a recent study reveal insights on perceptions and attitudes toward mobileshopping. The study results show that 2 6 % of consumers indicate that
Results of a recent study reveal insights on perceptions and attitudes toward mobileshopping. The study results show that of consumers indicate that inapp recommendations would drive them to add more items to their cart and that would spend more time in the app. But shopper priorities change the moment they need help; they expect to get it immediately and effortlessly. If forced to stop what they're doing and leave the app to get help, out of shoppers would likely not make a purchase with the brand at all. The research is based on an online survey with a sample of US adults who have made purchases via their mobile device. Complete partsa throughd below.
b Describe the sample that was collected.
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