1. Retailers employ traditional marketing practices as well as social media marketing to attract shoppers. Discuss and critique how SMM is used to attract shoppers. Distinguish between SMM efforts to reach the traditional brick and mortar (instore shopper) shopper versus the online shopper. Important, do not assume that the instore shopper is only an older demographic. Be sure to address how the merchandise offered, the shopping experience, logistical concerns are presented in both traditional and SM marketing efforts.