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Return on Investment The Walt Disney Company has four profitable business segments, described as follows: Media Networks: The ABC television and radio network, Disney channel,

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Return on Investment The Walt Disney Company has four profitable business segments, described as follows: Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com Parks and Resorts: Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties Studio Entertainment: Walt Disney Studios, which releases films by Pixar Animation Studios, Marvel Studios, Disney/Lucasfilm, and Touchstone Pictures Consumer Products: Character merchandising, Disney stores, books, and magazines . Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows: Income from Invested Operations Revenue Assets Media Networks $7,321 $21,152 $29,887 Parks and Resorts 2,663 15,099 23,335 Studio Entertainment 1,549 6,988 15,155 Consumer Products 1,356 4,274 7,526 a. Use the DuPont formula to determine the return on investment for the four Disney sectors. Round whole percents to one decimal place and investment turnover to two decimal places. Profit Margin Investment Turnover ROI Media Networks 34.6 % 0.71 24.5 % Parks and Resorts 17.6 % 0.65 11.4 % Studio Entertainment 22.2 % 0.46 10.2 % Consumer Products 31.8 X% 0.57 18.1 % b. How do the four sectors differ in their profit margin, investment turnover, and return on investment? has the lowest profit margin. Media Networks has the highest return on Media Networks has the highest profit margin, while Parks and Resorts investment while Studio Entertainment has the lowest return on investment

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