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Revenue Management / Yield Management is used when the following conditions exist: A. Uncertainty in demand and customer behavior (no-show, cancellation) + non-perishable goods B.
Revenue Management / Yield Management is used when the following conditions exist:
A. Uncertainty in demand and customer behavior (no-show, cancellation) + non-perishable goods
B. Uncertainty in demand and customer behavior + backordering allowed
C. Fixed Capacity + Perishable Inventory (hence, opportunity cost) + Advanced Booking (or sales)
D. None of the above
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