Review a fortune 500 company and one specific product/service

Describe a specific current target market the product/service based on:

• Buyer behavior - why, how much, when do they buy, where is the prefer purchase location, how do customers obtain information about the specific product/service
• What is the decision-making processes that customers utilize when choosing the product/service - what features/benefits do customers feel are important when choosing the product/service, how come?
• Analyze purchasing trends, how do the trends affect buyers purchasing choices
• Determine prospective new market opportunities created by shift in the market or customer trends.
• Recap the above plus propose how to sustain and grow the market over the several (4-6) years