Question
Review and analyze the following material: Case of Apple's Innovation Ideo's David Kelley, Product Development Process: Observation, Design as an Iterative Process & Insights from
Review and analyze the following material:
- Case of Apple's Innovation
- Ideo's David Kelley, Product Development Process: Observation, Design as an Iterative Process & Insights from VoC
Discussion of the following:
Compare and contrast Apple's innovation development process with Kelley's NPD process. Include how they incorporate the voice of the customer (VoC).
When you develop a new product for this class or in the future, what process will you use? Why?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
