Review Diagram 1 and select a brand with a large social media presence (e.g., Coca-Cola). Identify online examples, representing your brand, for each of the boxes in the diagram. Input the links into the boxes in the Diagram Template . When complete, insert the document (do not attach) to the discussion board thread.

Pald Earned Digital Media Digital Media Seeded Content Pald Partnerships Communities Pald In games, and Networks Ad Placements networks, Forums forums, blogs, sales promotions Blogs create awareness, persuade" "listen, engage, respond" Owned Media Corporate Websites Corporate Blogs Direct Messaging