Review in Chapter 1 in the course e-book the American Marketing Association's formal definition of marketing and the course book authors' definition of marketing management.

Having these definitions in mind and your own personal experiences and observations, (and knowing that one of the tools used by marketers to achieve their goals is advertising), do you believe it is realistically possible for organizations to always engage in marketing and marketing management ethically in today's highly competitive markets, especially if top management feels the pressure to meet profit targets that appear to increase every year?

In answering the above, use specific examples and/or cite relevant articles to support your viewpoint.

Include a References list for all the sources you use.