Review shopifys, expansion activities and business growth of past ten years (approximately) and discuss the following

1. Do you think their selection of international locations/countries was appropriate for their product/service ? Justify your answer based on suitable analysis and critical review

2. How did they approach the issue of product diversification or standardisation ? Establish your answer with relevant argument

3. You are requested to suggest a new location for this organisation to expand their business further. Take a rational and analytical approach to complete the exercise and finally recommend a location ( or locations) based on your research and analysis. If a new location cannot be suggested for lack of viable locations - you can recommend 'not to expand' with your analysis and reasoning. In such a case, you can also recommend any other strategy/business activity to increase growth. Such a recommendation too, should be supported by analysis and discussion .

Expand from this - with revision mentioned below(important):

A global Canadian e-commerce business with its main office in Ottawa, Ontario, is Shopify Inc. Tobias Ltke and Scott Lake established Shopify in 2004 to open the online snowboard equipment company Snowdevil. However, the point in which they first turn to become an ecommerce store they named themselves Jaded Pixels. Shopify came to be founded in 2006. Ltke created its own product because it was unhappy with the other e-commerce options. Online retailers may use the platform to access a range of services, including facilities for payments, marketing, shipping, and customer loyalty. As of May 2021, more than 1,700,000 businesses across over 175 nations use the firm platform. In 2021, total sales were $4.611 billion.

Appropriate selection of location based on the products / services offered

Critical analysis and give my review using the Porters Five forces model of the company's selection of locations and whether they were wise or not.

Strategy used for the standardization / product diversification

Investigate what strategy is used by the company to tackle standardization or product diversification issues using the LoNGPEST model. Discuss how they overcame Cultural and localised needs to overcome rivals like Amazon.

Suitable location for business expansion plans in the future

Be rational and suggest a new business expansion location for the company. I will use the SWOT model to determine where the business is capable and where they fall short to rationalise a beneficial location

Overview:

Tobias Ltke and Scott Lake established Shopify in 2006 to launch an online retailer for snowboarding equipment. Because he was unhappy with the e-commerce items that were already available, Ltke created his own. The "Go Global with Shopify" logo of Shopify illustrates how the business has seen rapid growth. The firm has increased its operations in nations where regional vendors require sizable expenditures and business partners to grow their enterprises. Because of this, individuals have begun utilising this platform to expand local or small firms, and it has turned out to be prudent to pick a company site. By promoting the distinctive qualities of its products, Shopify Inc. may increase the size of its client base by employing differentiation as a supplementary all-in-one approach. Shopify Inc. presents its items to stand out from competing options using a shared differentiation strategy. I plan to use the LoNGPEST model study the key external factors that have dictated Shopify's progression and decision making for the past decade where they now claim titles such as, top ecommerce platform by softwareReviews2020 and Employer of the Year in the 2014 Canadian Start-up Awards.

At the moment, Shopify does not concentrate in South Asia to the extent that they could be. The region's expanding e-commerce trend might be a boon to the business's sales and future. South Asian countries like Bangladesh and India have recently demonstrated a strong e-commerce trend and income growth. I plan to use the SWOT model to explain and justify my thoughts, as I believe the aforementioned nations are excellent choices for company growth.

Revision- use PESTLE MODEL IN MORE THAN ONE QUSTION ESPESICALLY Q.3.

-(Should demonstrate knowledge and understanding of global business environment, concept of demand-supply and market attractiveness frameworks. Competition mapping and strategy formulation should be part of the discussion too. The concepts under consideration should be clearly defined. It should contain appropriate and insightful connections between theory and the real-life globalisation issues as required by the question. Meaningful application of theory/framework/model is what I recommended.)

-(The assignment should contain analysis of the issues under consideration. It should include examples to support arguments. It should demonstrate insightful and independent thinking.)