Review the attached market performance data for Company A. Company A is a start-up offering online tax information and tax preparation software. The company hopes to focus its marketing efforts by targeting individuals whose taxes will involve wages, investment income, retirement income, sole proprietorship, and/or rental property. Company As goal is to attract users to:

Visit the main online site.

Sign up for an account giving access to the software.

Use the online software for tax preparation for a small fee.

Sign up for an annual subscription that provides personal support for tax questions throughout the year. Success for Company A is measured by how well the company can grow the number of tax preparation users and the number of clients who sign up for the annual subscription.

The company is located in Sacramento, California, and started its business operations in October of the year prior to online reporting.

The company uses Google Ads to attract customers. In addition to Google Analytics, they are using ABC Online reporting to summarize web-based information. The online reports for this come from ABC Online.

The company also has links to their website from Facebook and Instagram. There are links on other sites that have been placed by site owners who have agreed to provide a link.

The company collects money for two major products:

The software app that provides the forms and support for filing taxes. Money is collected at registration.

Annual support that includes telephone support from a CPA throughout the year relative to taxes. The user purchases the support after registration for the app.

Page Access for General Support Prior to Usage by Page, Including the App Registration Page Users link to the website or enter the site address directly. Source information is captured at app registration. Funnel Reporting: From App Registration to Subscription Purchase Access of Services after App Registration Support Access by App Company Purchaser collects funds when registration for software is complete. Annual support subscription is an optional purchase after app registration. Annual Subscription by Income Type Income type determines tax needs to be supported in annual subscriptions. Annual Subscription Sources A Annuafsusteripioionstisy Region The West leads subscriptions at 40%