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Review the market segmentation, targeting, and positioning strategy of an organization. How can market segmentation be helpful for the organization? On what factors do you
Review the market segmentation, targeting, and positioning strategy of an organization. How can market segmentation be helpful for the organization? On what factors do you suggest the organization base its market segmentation? How can the organization benefit from the market segment it pursues? Identify and discuss the ideal targeting strategy for the organization based on the segmentation strategy. Also, examine the strategic positioning of the organizational offerings, does strategy make good marketing management sense or not; explain.
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