Review the material from Class 14 on Competitive Strategies. Use the attached FastTrack to analyze the competitive strategies of Baldwin and Erie by answering the following questions. Explain the reasons and justification for your answers using as evidence information from the FastTrack a Which segment(s) does the company have presence in? How many products per segment? (4 points) b. Using a table, examine the functional tactics for each product (R&D - performance, size, MTBF, age: Marketing - price, percentage of awareness and accessibility: Production - cost structure as reflected in contribution margin, labor cost and automation) (20 points) C. Based on the functional tactics above, make a conclusion about the company's competitive strategy for each product - whether cost leadership or differentiation. Feel free to criticize any of the decisions that does not fit the chosen strategy (14 points) d. From your answer above, does the company have a single strategy for all of its products? Does the company have a single strategy for all products in a segment? How would you name the overall competitive strategy of the company? (8 points) Hint: you do not have to pick one of the six strategies explained in the chapter. You can make up a name that describes what the company is doing, as it may not fit perfectly one of the six competitive strategies. Question (2) - 8 points Conduct a full SWOT analysis for company Eric. Explain at least 2 strengths, 2 weaknesses, 2 opportunities and 2 strengths for each company. Remember that strengths and weaknesses come from factors inside the company that the company can control to a great extent. On the other hand, opportunities and threats come from factors external to the company and are therefore not entirely under its control Question (3) 46 points Use a table to compare the performance of the two companies: Andrews and Erie on the following performance outcomes and measures: Sales and Sales growth (put in mind that all companies started out with $40 million in sales and the industry was growing at an average of 15% per year) (6 points) Profits (2 points) Profitability (ROS, Net Margin and Contribution Margin) (12 points) ROE & ROA (8 points) SG&A (absolute value and as a percentage of sales revenue) (6 points) Asset turnover (4 points) Stock price (2 points) Leverage ratio & Capital Structure (6 points) 1 Comment on the variation between the two companies and offer recommendations for improvement for the weaker company Fast Track F112259 Round: 6 Dec. 31, 2025 Ere Andrews Baldwin Chester Dige Fortis $5,400 $16.652 510522 $5.327 $3,185 Financial Summary Cash Flow Statement Survey CashFlows from operating activities Net Income L.) Adjustment for non-cashem Depreciation Extraordinary gains losses writeolls Changes in current assets and liabilities Accounts payable Inventory Accounts Receivable Net cash from operion $2.620 50 $5,137 $3.000 50 $5.999 50 58.110 50 54.890 $3.354 50 53.161) (51,061) 511.140 $632 $18,740 5293 $9.074 $1.207) 51736 (5691) 52,174 (5652) 519.120 $1.295 $3,892 31.126 $14.262 $376 510 274 51.935) 515 254 (510.0001 (57.636 $18.600) $27.000) (520100) (54.2003 50 $2.000 SO $0 SO 50 $0 SO ($1090) $1.500 SO SO 50 50 SO 50 50 52.000 SO $4,000 $0 50 $0 SO SO $11.000 $1,300 $7.920 Stas 55.000 50 So SO SO SO 50 $1.500 50 50 SO $2,000) $0 SC 5555 50 SO $2.000 5410 $9.065 (5500) $10.554 Ferris $11.300 $6.135 56.018 Em $1151 $5.9 5599 $18.064 $10,171 Baldwin $18.914 56,261 51334 $25.780 $46.476 $16.463) $30.013 555.802 510.740 Andrews $21.223 $5,141 50 $26.362 549,300 (516,977) $32.323 558,685 $2.148 $2,600 $4,745 $5,000 39,748 521540 Digby $21.54 $10.040 52.623 $34.212 $121.650 529.580) 591970 5126.162 54030 52.600 56.630 373.400 521533) $51.367 SE30 Cash flows from investing activities Plant improvements Cash flows from financing activities Dividends paid Sales of common stock Purchase of common stock Cash from long term debt issued Early retirement of long term debt Retirement of current debt Cash from current debt borrowing Cash from emergency loan Net cash from financing activities Net change in cash position Balance Sheet Survey Cash Accounts Receivable Inventory Total Current Assets Plant and equipment Accumulated Depreciation Total Fixed Assets Total Assets Accounts Payable Current Debt Total Current Liabilities Long Tom Debt Total Liabilities Common Stock Retained Earnings Total Equity Total Liabilities & Owners Equity Income Statement Survey Sales Variable Costs Labor Materiat Cany Contribution Margin Depreciation SGARSD Promo Sales Admin) Otherf oos Writeoffs, TOM Bonuses) EBIT InterestShort term Long tom) Taxes Profit Sharing Net Profit FOUNDATION FAST TRACK $50,700 ($19.239 $31.521 $54.975 $30397 $2.500 55.997 $3.000 $2.600 55,516 $6,000 $6,528 Chester $8,527 $10.501 510612 $29.831 58.900 $24.953) 573 947 5103,777 56,334 $2.500 $8.954 $11,000 $19.934 $18.823 585.020 $83.844 $103.777 Chester 5128.00 576.159 552.701 55,993 $19.00 $300 527318 $1,177 58.149 $340 $16.652 $5.000 $10.97 $11.000 $16.616 $38.313 $35 616 510,823 5.38.114 548937 $20.710 552 933 S6930 $15.183 $23.178 $38.35 558,685 $126.162 $54.975 55,837 $2.500 $8,437 $17438 $25.875 56.302 $23.625 523.927 $55.202 Baldwin $114.250 $10.249 $34.010 $3,098 $18.777 575 $12.000 52.425 $3,372 $125 56,137 Ere $72.930 545.252 $27 542 Andrews 562,540 537.274 525,275 52,620 $13.422 $100 $9.134 $642 $2.972 $110 $5,400 $13.427 Digby 5122155 52237 549.200 58.110 $19.90 5166 20.225 $3.507 $5.00 216 $10.02 $250 $9.072 Forris $74.641 $47.630 $26.951 $3,364 $16.932 $75 56.560 $150 $1,750 565 33.185 Page 3 5710 $109 Production Analysis FastTrack F112259 Round: 6 Dec. 31, 2025 Production Vs. Capacity F112259 Andrews Baldwin Chester Digby Erie Ferris 500 1.000 2.500 3.000 3.500 1,500 Capacity 2.000 Production Plant Name Able Ae Apple Ace Primary Sement Low High High Material Labor Cost Cost $8.38 $9.92 $17.60 $9.92 $17.60 $10,62 $0.00 $0.00 Cont Marg 45% 39% 30% 08 2nd Shit Auto mation Over Ime Round 0% 0% 0% 3.6 0% Capacity Next Round 800 600 425 500 58% 12% 93 OS 34 20000 35% 113 20 Boy 22 1,050 99% 650 90% 600 131% 584 148% 470 120 Bak Boud Balaa Eingan Cake Cookie Coco Carrot Candy Low High Low High Low High Low High 114 Unit Units inven Revision Age Pin S. Sold tory Date Dec 31 MTBF Coord CoordPrice 700 06/6/2025 2.5 17000 68 132 $3350 062025 13 18000 11.7 83 $44.00 07/13/2025 13 18000 11 8.3 $44.50 0 04/13/2026 0.0 0 00 00 $0.00 1,199 01292025 26 124 $3350 695 14212025 15 22000 8.3 45.00 654 0 1/8/2025 18000 71 128 $33.50 25 27 2025 14 23000 79 $14.50 1.459 06/23 2024 29 20000 74 125 $32.00 760 98/2025 13 23000 8.6 $44.00 1.188 08312025 18 20000 78 122 $34.50 160 2008/12/2025 0.4 2.3000 77 $45.00 0 0423/2020 00 0 00 00 $0.00 956 0 11/13/2026 48 21000 6.7 133 $35.00 611 55 34/2025 22 23000 11.6 24 $45.00 2025 15 23000 11.0 0.0 145.00 1,081 0 115/2025 17 20000 51.7 $34.30 1240 01212025 45 19000 73 12.7 $32.00 205 05/2020 3.1 20000 109 9.1 545.00 16 3162025 08 20000 04 $45.00 1.115 0192020 25 20000 66 130 $12.00 560 227 10/24 2025 12 23000 11.2 92 $45.00 297 0 571/2005 0.7 23000 105 100 $15.00 $10.74 510.62 $18.71 314.16 $9.32 $12.64 $19.74 $16.40 $10.46 $6.20 $18.56 $10:07 $11.10 56.90 520 20 512 27 50.00 50.00 $9.40 $5.00 $18.92 59.91 $19.56 $11.22 $12.01 $7.08 1,000 600 700 550 500 12% 128 100% 75% OX 123 Low Da Dodo Doll Dann 0% 22% 50% 45% 25 205 48x 85% 17 100% 0 51% 0% 33% 0% 35% 40% 0% 48% 0% 33% 0% 24% 100% 30% 0% 38% 0% 20% 50% 1,575 750 31% 36% 89% High LOW 1.200 999 9999999999 1250 794 High 600 350 30% 157% EM ETO Erkan Fast Fury Funky $9.89 $6.37 $16.75 $12.73 $18.02 $15.78 $8.30 $0.00 $17.94 $9.90 $16.47 $16.41 1.370 60% Low High High 610 400 89 Round: 6 Dec. 31, 2025 8.875 Low Tech Segment Analysis FastTrack F112259 Low Tech Statistics Accessibility F112259 Low Tech Total Industry Unit Demand 8.929 Actual Industry Unt Sales Andrews Segment of Total Industry 158.1% Baldwin Next Year's Segment Growth Rate 110.0% Chester Low Tech Customer Buying Criteria Digby Expectations Importance Erie 1. Price $15.00 - 3500 41% 2. Age Ideal Age 3.0 29% Ferris 3. Reliability MTBF 14000-20000 21% 4. Ideal Position Pimn 7.8 Size 122 9% 20% Perceptual Map for Low Tech Actual vs Potential Market Share Perceptual map (at end of this year) 20 2025 F112259 Low Tech 6% 18 25% 10 & 8 Size 14 20% 15% Illu 10 10% 5% 0% 2 0 0 2 2 4 Potential 6 3 10 12 14 16 18 20 Actual Performance Top Products in Low Tech Segment Cust Cust Revision Dec Units Sold to Seg Market Share 15% 14% 1.355 Name Cake Eat Fast Baker Coco Daze 13% 12% 12% 11% 1.203 1.113 1.107 1.100 956 700 699 642 6/23/2024 1/21/2026 1/29/2026 1/29/2025 8/31/2025 11/13/2026 616/2025 1/15/2025 1/5/2026 Stock YES YES YES YES YES YES YES YES YES 7.3 6.6 7.6 78 67 68 83 7.1 42,5 $32.00 20000 127 $32.00 19000 13.0 $32.00 20000 12.4 $33.50 20000 122 $34.50 20000 13.3 $35.00 21000 132 $33.50 17000 11.7 $34.30 20000 12.8 $33.50 18000 2.89 $1,500 100% 4.45 $2.000 100% 2.64 $2,000 100% 3.41 $1,700 100% 1.76 $1.500 100% 4.81 $1.500 100% 260 $1,500 100% 1.70 $2.500 98% 4.83 $2.000 80% Sales Access $2,000 888 $2.000 73% $3.000 79% $2,500 82% $1.500 88% $1,500 88% $2.000 63% $2.500 88% $2.000 825 26 38 37 30 18 21 29 15 Abie 8% Donn Baia7a 8% 7% Round: 6 Dec. 31, 2025 High Tech Segment Analysis Fast Track F112259 High Tech Statistics Accessibility F112258 High Tech Total Industry Unit Demand 6.450 Actual Industry Unt Sales 16,450 Andrews Segment of Total Industry 41.9% Baldwin Next Year's Segment Growth Rate 20.0% Chester High Tech Customer Buying Criteria Digby Expectations Importance Ere 1. Ideal Position Pimn 11.6 Size 8.4 33% 2. Age Ideal Age=0.0 29% Ferris 3. Price $25.00 - 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Actual vs Potential Market Share Perceptual map (at end of this year) 20 2025 F112259 High Tech 18 10 20% 14 15% 12 thlu Size 10 10% 5% 0% 2 4 Dec ? Name Cookie Boudi Dodo Fury Dolla Eriksn Market Share 12% 11% 9% 9% 8% ** 0 8 10 12 14 16 18 20 Actual Potential Performance Top Products in High Tech Segment Units Cust Cust. Sold to Revision Seg Stock Sales 763 Access 9/8/2025 46 $44.00 23000 1.34 $1,500 100% $2.00097 695 2/8/2025 11.6 8.3 $45.00 22000 1.55 $1.650 100% $2.000 96% 611 3/4/2025 11.6 84 $45.00 23000 2.25 $1,500 100% $1,500 96% 10/24/2025 11.2 9.2 $45.00 23000 1.23 $2,100 100% $2.500 85% 536 11/28/2025 11.9 8.0 $45.00 23000 1.45 $2.000 100% $1.500 96% 533 3/16/2025 11.6 84 $45.00 20000 0.79 $2.000 70% $2.000 80% 470 12/7/2025 12.0 79 $44.50 23000 1.38 $2.000 86% $1,000 98% 452 8/6/2025 YES 11.7 83 $44.00 18000 1.35 $1,000 73% $1.500 93% 432 7/13/2025 YES 11.7 8.3 $44.50 18000 1.27 $1,500 91% $2.000 93% 383 1/15/2025 YES 83 11.7 $34.30 20000 1.70 $2,500 98% $2.500 95% 297 5/1/2025 YES 10,5 $45.00 23000 0.67 $2,000 70% $2.000 85% 206 8/5/2026 YES 10.9 9.1 $45.00 20000 3.08 $1,000 B8% $1,000 80% 569 8% 7% Birgan w %B 40 35 42 43 37 35 30 34 16 30 16 Axe Apple Donn Funky ETO 7% 7% 6% 5% 3% 10.0 Round: 6 Dec. 31, 2025 Market Share Units Sold vs Demand Chart F112259 3.000 6.000 Fast Track F112259 Market Share F112259 20% 10% 0% 4,000 2000 0 Andres Chester Digby . Bald Low Low High Industry Unt Sales Total Unit Demand Actual Market Share in Units Industry Unit Sales 3.875 of Market 579 12.15 Low High Total 15,378 100.0% 7.9% 70% 6.7% 13.7% 4.5% 3.1 3.7% 11.2 7.9% 108 125% 7.2% 19.7% 15.3% 8.9% 41 4.2% 3.0% 20.3% Able Axe Apple Total Bakar Boudi Balata Bingan Total Cake Cookie Coco Total Dar Dodo Donn Total Eat ETO Erik Total 02% 7.3% 19.7 16% 118% 14% 2.6% 17.4% Potential Market Share in Units Total Low High 15.325 Units Demanded 8.929 5.450 1000% of Market 581 419% 46%Abie 7.75 2.9%A 7.3 28 Apple 8.8% 10.95 Total 77% 16.0% 78% Bar 14.2 1.5% 45 Bouti 9. 435 Bola 7.2% 0.25% 315 Bing 7.26 197 Total 214% 18.8% Cake 15.8% 15% 5.0% Cookie 10.8% 70% Coco 12.7 14% 1.1 Carro 24% 23,4% Total 285% 16.1 62 Date 8.9% 4.0% Dodo 8.8% 3.5Dolla 7.6% 7.15 Donn 8.5% 50% 20 Total 1745 22.1% 8.15 E 11.7% 0.5% 1.34 ETO 53% 3.59 Er 75% 12. Total 11.7 13.3% 7 Fast 134% 3.1 Fury 81% 1.9% Funky 5.5% 12. Total 13.4% 138% 2.8% 4.5% 7.9% 10% 23.3% Carroll 27.7% 10.11% Doll 9.5% 2.3% 5.9% 5.15 3.6% 3.23 7.4% 10.4% 7.9% 180% 237 13.6% 0.6% 3.2% 83 12.0% 7.0% 2.2% 3.2 124 13.6% 125% FO Fary Funky Total 8.8% 4.8% 13.5% 7 3.4% 2.39 13.5% 12.5% FOUNDATION FAST TRACK Page 7 Perceptual Map Dec. 31, 2025 Fast Track F112259 Perceptual Map for All Segments Perceptual map (at end of this year) 20 18 16 14 12 tube Donn OZIS 10 Funky ETO 8 6 4 2 0 0 N 4 6 18 20 8 10 12 14 16 Performance Baldwin Pimn Size Revised Name 7.6 124 1/29/2025 Cake 11.6 83 2102025 Cookie 7.1 12.8 1/5/2026 Coco 120 79 12/7/2025 Carrot Chester pm Andrews Pfmn Size 6.8 132 11,7 8.3 11.7 8.3 Name Able Axe Apple Revised Name 6/6/2025 Baker 8/6/2025 Boudi 7/13/2025 Balaa Bengan 74 114 78 123 Size 125 8.6 122 7.7 Revised 6/23/2024 9/8/2025 8/31/2025 8/12/2005 Digby Ferris Size Name Daze Dodo Dolola Donn Pimn 5.7 11.6 11.9 13.3 Revised Name 11/13/2026 Eat 34/2025 ETO 11/28/2025 Ercan 1/15/2025 Erie Pimn Size 7.3 12.7 10.9 11.6 84 Revised Name 1/21/2020 Fast 3/5/2026 Fury 3/16/2025 Funky Pin 6.6 112 105 Size 13.0 9.2 10.0 Revised 1/29/2026 10/24,2025 5/1/2025 8.3 80 11.7 FOUNDATION FAST TRACK Pag Review the material from Class 14 on Competitive Strategies. Use the attached FastTrack to analyze the competitive strategies of Baldwin and Erie by answering the following questions. Explain the reasons and justification for your answers using as evidence information from the FastTrack a Which segment(s) does the company have presence in? How many products per segment? (4 points) b. Using a table, examine the functional tactics for each product (R&D - performance, size, MTBF, age: Marketing - price, percentage of awareness and accessibility: Production - cost structure as reflected in contribution margin, labor cost and automation) (20 points) C. Based on the functional tactics above, make a conclusion about the company's competitive strategy for each product - whether cost leadership or differentiation. Feel free to criticize any of the decisions that does not fit the chosen strategy (14 points) d. From your answer above, does the company have a single strategy for all of its products? Does the company have a single strategy for all products in a segment? How would you name the overall competitive strategy of the company? (8 points) Hint: you do not have to pick one of the six strategies explained in the chapter. You can make up a name that describes what the company is doing, as it may not fit perfectly one of the six competitive strategies. Question (2) - 8 points Conduct a full SWOT analysis for company Eric. Explain at least 2 strengths, 2 weaknesses, 2 opportunities and 2 strengths for each company. Remember that strengths and weaknesses come from factors inside the company that the company can control to a great extent. On the other hand, opportunities and threats come from factors external to the company and are therefore not entirely under its control Question (3) 46 points Use a table to compare the performance of the two companies: Andrews and Erie on the following performance outcomes and measures: Sales and Sales growth (put in mind that all companies started out with $40 million in sales and the industry was growing at an average of 15% per year) (6 points) Profits (2 points) Profitability (ROS, Net Margin and Contribution Margin) (12 points) ROE & ROA (8 points) SG&A (absolute value and as a percentage of sales revenue) (6 points) Asset turnover (4 points) Stock price (2 points) Leverage ratio & Capital Structure (6 points) 1 Comment on the variation between the two companies and offer recommendations for improvement for the weaker company Fast Track F112259 Round: 6 Dec. 31, 2025 Ere Andrews Baldwin Chester Dige Fortis $5,400 $16.652 510522 $5.327 $3,185 Financial Summary Cash Flow Statement Survey CashFlows from operating activities Net Income L.) Adjustment for non-cashem Depreciation Extraordinary gains losses writeolls Changes in current assets and liabilities Accounts payable Inventory Accounts Receivable Net cash from operion $2.620 50 $5,137 $3.000 50 $5.999 50 58.110 50 54.890 $3.354 50 53.161) (51,061) 511.140 $632 $18,740 5293 $9.074 $1.207) 51736 (5691) 52,174 (5652) 519.120 $1.295 $3,892 31.126 $14.262 $376 510 274 51.935) 515 254 (510.0001 (57.636 $18.600) $27.000) (520100) (54.2003 50 $2.000 SO $0 SO 50 $0 SO ($1090) $1.500 SO SO 50 50 SO 50 50 52.000 SO $4,000 $0 50 $0 SO SO $11.000 $1,300 $7.920 Stas 55.000 50 So SO SO SO 50 $1.500 50 50 SO $2,000) $0 SC 5555 50 SO $2.000 5410 $9.065 (5500) $10.554 Ferris $11.300 $6.135 56.018 Em $1151 $5.9 5599 $18.064 $10,171 Baldwin $18.914 56,261 51334 $25.780 $46.476 $16.463) $30.013 555.802 510.740 Andrews $21.223 $5,141 50 $26.362 549,300 (516,977) $32.323 558,685 $2.148 $2,600 $4,745 $5,000 39,748 521540 Digby $21.54 $10.040 52.623 $34.212 $121.650 529.580) 591970 5126.162 54030 52.600 56.630 373.400 521533) $51.367 SE30 Cash flows from investing activities Plant improvements Cash flows from financing activities Dividends paid Sales of common stock Purchase of common stock Cash from long term debt issued Early retirement of long term debt Retirement of current debt Cash from current debt borrowing Cash from emergency loan Net cash from financing activities Net change in cash position Balance Sheet Survey Cash Accounts Receivable Inventory Total Current Assets Plant and equipment Accumulated Depreciation Total Fixed Assets Total Assets Accounts Payable Current Debt Total Current Liabilities Long Tom Debt Total Liabilities Common Stock Retained Earnings Total Equity Total Liabilities & Owners Equity Income Statement Survey Sales Variable Costs Labor Materiat Cany Contribution Margin Depreciation SGARSD Promo Sales Admin) Otherf oos Writeoffs, TOM Bonuses) EBIT InterestShort term Long tom) Taxes Profit Sharing Net Profit FOUNDATION FAST TRACK $50,700 ($19.239 $31.521 $54.975 $30397 $2.500 55.997 $3.000 $2.600 55,516 $6,000 $6,528 Chester $8,527 $10.501 510612 $29.831 58.900 $24.953) 573 947 5103,777 56,334 $2.500 $8.954 $11,000 $19.934 $18.823 585.020 $83.844 $103.777 Chester 5128.00 576.159 552.701 55,993 $19.00 $300 527318 $1,177 58.149 $340 $16.652 $5.000 $10.97 $11.000 $16.616 $38.313 $35 616 510,823 5.38.114 548937 $20.710 552 933 S6930 $15.183 $23.178 $38.35 558,685 $126.162 $54.975 55,837 $2.500 $8,437 $17438 $25.875 56.302 $23.625 523.927 $55.202 Baldwin $114.250 $10.249 $34.010 $3,098 $18.777 575 $12.000 52.425 $3,372 $125 56,137 Ere $72.930 545.252 $27 542 Andrews 562,540 537.274 525,275 52,620 $13.422 $100 $9.134 $642 $2.972 $110 $5,400 $13.427 Digby 5122155 52237 549.200 58.110 $19.90 5166 20.225 $3.507 $5.00 216 $10.02 $250 $9.072 Forris $74.641 $47.630 $26.951 $3,364 $16.932 $75 56.560 $150 $1,750 565 33.185 Page 3 5710 $109 Production Analysis FastTrack F112259 Round: 6 Dec. 31, 2025 Production Vs. Capacity F112259 Andrews Baldwin Chester Digby Erie Ferris 500 1.000 2.500 3.000 3.500 1,500 Capacity 2.000 Production Plant Name Able Ae Apple Ace Primary Sement Low High High Material Labor Cost Cost $8.38 $9.92 $17.60 $9.92 $17.60 $10,62 $0.00 $0.00 Cont Marg 45% 39% 30% 08 2nd Shit Auto mation Over Ime Round 0% 0% 0% 3.6 0% Capacity Next Round 800 600 425 500 58% 12% 93 OS 34 20000 35% 113 20 Boy 22 1,050 99% 650 90% 600 131% 584 148% 470 120 Bak Boud Balaa Eingan Cake Cookie Coco Carrot Candy Low High Low High Low High Low High 114 Unit Units inven Revision Age Pin S. Sold tory Date Dec 31 MTBF Coord CoordPrice 700 06/6/2025 2.5 17000 68 132 $3350 062025 13 18000 11.7 83 $44.00 07/13/2025 13 18000 11 8.3 $44.50 0 04/13/2026 0.0 0 00 00 $0.00 1,199 01292025 26 124 $3350 695 14212025 15 22000 8.3 45.00 654 0 1/8/2025 18000 71 128 $33.50 25 27 2025 14 23000 79 $14.50 1.459 06/23 2024 29 20000 74 125 $32.00 760 98/2025 13 23000 8.6 $44.00 1.188 08312025 18 20000 78 122 $34.50 160 2008/12/2025 0.4 2.3000 77 $45.00 0 0423/2020 00 0 00 00 $0.00 956 0 11/13/2026 48 21000 6.7 133 $35.00 611 55 34/2025 22 23000 11.6 24 $45.00 2025 15 23000 11.0 0.0 145.00 1,081 0 115/2025 17 20000 51.7 $34.30 1240 01212025 45 19000 73 12.7 $32.00 205 05/2020 3.1 20000 109 9.1 545.00 16 3162025 08 20000 04 $45.00 1.115 0192020 25 20000 66 130 $12.00 560 227 10/24 2025 12 23000 11.2 92 $45.00 297 0 571/2005 0.7 23000 105 100 $15.00 $10.74 510.62 $18.71 314.16 $9.32 $12.64 $19.74 $16.40 $10.46 $6.20 $18.56 $10:07 $11.10 56.90 520 20 512 27 50.00 50.00 $9.40 $5.00 $18.92 59.91 $19.56 $11.22 $12.01 $7.08 1,000 600 700 550 500 12% 128 100% 75% OX 123 Low Da Dodo Doll Dann 0% 22% 50% 45% 25 205 48x 85% 17 100% 0 51% 0% 33% 0% 35% 40% 0% 48% 0% 33% 0% 24% 100% 30% 0% 38% 0% 20% 50% 1,575 750 31% 36% 89% High LOW 1.200 999 9999999999 1250 794 High 600 350 30% 157% EM ETO Erkan Fast Fury Funky $9.89 $6.37 $16.75 $12.73 $18.02 $15.78 $8.30 $0.00 $17.94 $9.90 $16.47 $16.41 1.370 60% Low High High 610 400 89 Round: 6 Dec. 31, 2025 8.875 Low Tech Segment Analysis FastTrack F112259 Low Tech Statistics Accessibility F112259 Low Tech Total Industry Unit Demand 8.929 Actual Industry Unt Sales Andrews Segment of Total Industry 158.1% Baldwin Next Year's Segment Growth Rate 110.0% Chester Low Tech Customer Buying Criteria Digby Expectations Importance Erie 1. Price $15.00 - 3500 41% 2. Age Ideal Age 3.0 29% Ferris 3. Reliability MTBF 14000-20000 21% 4. Ideal Position Pimn 7.8 Size 122 9% 20% Perceptual Map for Low Tech Actual vs Potential Market Share Perceptual map (at end of this year) 20 2025 F112259 Low Tech 6% 18 25% 10 & 8 Size 14 20% 15% Illu 10 10% 5% 0% 2 0 0 2 2 4 Potential 6 3 10 12 14 16 18 20 Actual Performance Top Products in Low Tech Segment Cust Cust Revision Dec Units Sold to Seg Market Share 15% 14% 1.355 Name Cake Eat Fast Baker Coco Daze 13% 12% 12% 11% 1.203 1.113 1.107 1.100 956 700 699 642 6/23/2024 1/21/2026 1/29/2026 1/29/2025 8/31/2025 11/13/2026 616/2025 1/15/2025 1/5/2026 Stock YES YES YES YES YES YES YES YES YES 7.3 6.6 7.6 78 67 68 83 7.1 42,5 $32.00 20000 127 $32.00 19000 13.0 $32.00 20000 12.4 $33.50 20000 122 $34.50 20000 13.3 $35.00 21000 132 $33.50 17000 11.7 $34.30 20000 12.8 $33.50 18000 2.89 $1,500 100% 4.45 $2.000 100% 2.64 $2,000 100% 3.41 $1,700 100% 1.76 $1.500 100% 4.81 $1.500 100% 260 $1,500 100% 1.70 $2.500 98% 4.83 $2.000 80% Sales Access $2,000 888 $2.000 73% $3.000 79% $2,500 82% $1.500 88% $1,500 88% $2.000 63% $2.500 88% $2.000 825 26 38 37 30 18 21 29 15 Abie 8% Donn Baia7a 8% 7% Round: 6 Dec. 31, 2025 High Tech Segment Analysis Fast Track F112259 High Tech Statistics Accessibility F112258 High Tech Total Industry Unit Demand 6.450 Actual Industry Unt Sales 16,450 Andrews Segment of Total Industry 41.9% Baldwin Next Year's Segment Growth Rate 20.0% Chester High Tech Customer Buying Criteria Digby Expectations Importance Ere 1. Ideal Position Pimn 11.6 Size 8.4 33% 2. Age Ideal Age=0.0 29% Ferris 3. Price $25.00 - 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Actual vs Potential Market Share Perceptual map (at end of this year) 20 2025 F112259 High Tech 18 10 20% 14 15% 12 thlu Size 10 10% 5% 0% 2 4 Dec ? Name Cookie Boudi Dodo Fury Dolla Eriksn Market Share 12% 11% 9% 9% 8% ** 0 8 10 12 14 16 18 20 Actual Potential Performance Top Products in High Tech Segment Units Cust Cust. Sold to Revision Seg Stock Sales 763 Access 9/8/2025 46 $44.00 23000 1.34 $1,500 100% $2.00097 695 2/8/2025 11.6 8.3 $45.00 22000 1.55 $1.650 100% $2.000 96% 611 3/4/2025 11.6 84 $45.00 23000 2.25 $1,500 100% $1,500 96% 10/24/2025 11.2 9.2 $45.00 23000 1.23 $2,100 100% $2.500 85% 536 11/28/2025 11.9 8.0 $45.00 23000 1.45 $2.000 100% $1.500 96% 533 3/16/2025 11.6 84 $45.00 20000 0.79 $2.000 70% $2.000 80% 470 12/7/2025 12.0 79 $44.50 23000 1.38 $2.000 86% $1,000 98% 452 8/6/2025 YES 11.7 83 $44.00 18000 1.35 $1,000 73% $1.500 93% 432 7/13/2025 YES 11.7 8.3 $44.50 18000 1.27 $1,500 91% $2.000 93% 383 1/15/2025 YES 83 11.7 $34.30 20000 1.70 $2,500 98% $2.500 95% 297 5/1/2025 YES 10,5 $45.00 23000 0.67 $2,000 70% $2.000 85% 206 8/5/2026 YES 10.9 9.1 $45.00 20000 3.08 $1,000 B8% $1,000 80% 569 8% 7% Birgan w %B 40 35 42 43 37 35 30 34 16 30 16 Axe Apple Donn Funky ETO 7% 7% 6% 5% 3% 10.0 Round: 6 Dec. 31, 2025 Market Share Units Sold vs Demand Chart F112259 3.000 6.000 Fast Track F112259 Market Share F112259 20% 10% 0% 4,000 2000 0 Andres Chester Digby . Bald Low Low High Industry Unt Sales Total Unit Demand Actual Market Share in Units Industry Unit Sales 3.875 of Market 579 12.15 Low High Total 15,378 100.0% 7.9% 70% 6.7% 13.7% 4.5% 3.1 3.7% 11.2 7.9% 108 125% 7.2% 19.7% 15.3% 8.9% 41 4.2% 3.0% 20.3% Able Axe Apple Total Bakar Boudi Balata Bingan Total Cake Cookie Coco Total Dar Dodo Donn Total Eat ETO Erik Total 02% 7.3% 19.7 16% 118% 14% 2.6% 17.4% Potential Market Share in Units Total Low High 15.325 Units Demanded 8.929 5.450 1000% of Market 581 419% 46%Abie 7.75 2.9%A 7.3 28 Apple 8.8% 10.95 Total 77% 16.0% 78% Bar 14.2 1.5% 45 Bouti 9. 435 Bola 7.2% 0.25% 315 Bing 7.26 197 Total 214% 18.8% Cake 15.8% 15% 5.0% Cookie 10.8% 70% Coco 12.7 14% 1.1 Carro 24% 23,4% Total 285% 16.1 62 Date 8.9% 4.0% Dodo 8.8% 3.5Dolla 7.6% 7.15 Donn 8.5% 50% 20 Total 1745 22.1% 8.15 E 11.7% 0.5% 1.34 ETO 53% 3.59 Er 75% 12. Total 11.7 13.3% 7 Fast 134% 3.1 Fury 81% 1.9% Funky 5.5% 12. Total 13.4% 138% 2.8% 4.5% 7.9% 10% 23.3% Carroll 27.7% 10.11% Doll 9.5% 2.3% 5.9% 5.15 3.6% 3.23 7.4% 10.4% 7.9% 180% 237 13.6% 0.6% 3.2% 83 12.0% 7.0% 2.2% 3.2 124 13.6% 125% FO Fary Funky Total 8.8% 4.8% 13.5% 7 3.4% 2.39 13.5% 12.5% FOUNDATION FAST TRACK Page 7 Perceptual Map Dec. 31, 2025 Fast Track F112259 Perceptual Map for All Segments Perceptual map (at end of this year) 20 18 16 14 12 tube Donn OZIS 10 Funky ETO 8 6 4 2 0 0 N 4 6 18 20 8 10 12 14 16 Performance Baldwin Pimn Size Revised Name 7.6 124 1/29/2025 Cake 11.6 83 2102025 Cookie 7.1 12.8 1/5/2026 Coco 120 79 12/7/2025 Carrot Chester pm Andrews Pfmn Size 6.8 132 11,7 8.3 11.7 8.3 Name Able Axe Apple Revised Name 6/6/2025 Baker 8/6/2025 Boudi 7/13/2025 Balaa Bengan 74 114 78 123 Size 125 8.6 122 7.7 Revised 6/23/2024 9/8/2025 8/31/2025 8/12/2005 Digby Ferris Size Name Daze Dodo Dolola Donn Pimn 5.7 11.6 11.9 13.3 Revised Name 11/13/2026 Eat 34/2025 ETO 11/28/2025 Ercan 1/15/2025 Erie Pimn Size 7.3 12.7 10.9 11.6 84 Revised Name 1/21/2020 Fast 3/5/2026 Fury 3/16/2025 Funky Pin 6.6 112 105 Size 13.0 9.2 10.0 Revised 1/29/2026 10/24,2025 5/1/2025 8.3 80 11.7 FOUNDATION FAST TRACK Pag
